Who is Sara Vermeulen

Sara studied Communication Management and then gained seventeen years of experience in the commercial world. During that period, she held various positions, from account manager to sales manager.

She worked with international brands such as P&G, Unilever and Kellogg’s, and Belgian market leaders such as Studio 100 and Torfs. Thanks to assignments at large organisations as well as SMEs and growing companies, she feels at home in various sectors, including more technical or operational environments.

Thanks to this broad background, she quickly identifies company-specific challenges and translates them into clear, practical solutions.

Throughout her career, she has been responsible for strengthening existing customer relationships, tapping into new markets and setting up promotional campaigns and loyalty programmes. In doing so, she has ensured a sustainable boost in both sales and customer loyalty.

Sara has helped to develop customised online platforms and guided commercial teams to achieve concrete results.

This combination of strategic insight and hands-on experience enables Sara to adapt quickly and understand what is really needed to improve sales results.

Today, Sara has consciously chosen to support people in their professional and personal development.

Through sales training, she guides professionals in their commercial growth and provides them with concrete tools to perform better. Thanks to her energetic and solution-oriented style, she helps them grow in confidence, impact and results — always with an eye for sustainable relationships.