Who is Els Vermeulen

Els Vermeulen obtained a master’s degree in Applied Economics from UFSIA. She specialised in business communication and studied sales conversations for her master’s thesis.

Els has gained extensive experience in various sales and account management positions in a wide range of sectors, from SMEs and banks to multinationals such as Beaulieu and Picanol.

She started her career at IBM, working on the optimisation of sales systems. Her central role was to manage and coach sales teams to achieve better results.

By building her own business, Els also gained B2C experience and additional B2B experience. She was lecturer at Karel de Grote Hogeschool.

Els has ten years of international experience and speaks fluent Dutch, French, English and Italian.