Who is Liesbeth Huysmans

With 35 years of sales experience and training expertise, Liesbeth is a seasoned B2B and B2C specialist. She’s a skilled educator and was a guest lecturer at Karel de Grote Hogeschool in Antwerp and at universities abroad.

Her areas of expertise include Proactive Challenge, prospecting, account management, sales management, and operational sales.

Liesbeth founded LISS in 2007 to offer professional business training courses.

During her training and coaching sessions, she motivates and encourages sales professionals to prospect and sell in a structured and enthusiastic manner. Clients particularly appreciate the immediately applicable and practical approaches that form the basis for long-term profitable relationships with their customers.

Liesbeth studied Applied Economics at UFSIA.

As the daughter of entrepreneurs, practical commercial thinking and acting is in her DNA.