Using AI effectively in the sales process

Have you noticed that AI is becoming increasingly common in sales, but aren’t quite sure how to derive real commercial value from it? Do you wonder how you can use AI without losing the human touch?

Then this training is for you. You’ll learn how AI can support you before, during and after sales meetings, so you can prepare more quickly, communicate more effectively and have more time for what really matters: meaningful conversations with customers.

AI as a commercial assistant, not as a substitute

AI doesn’t take over sales calls. It helps you to prepare them better, communicate more efficiently and follow up in a targeted way.

During this training, you’ll discover how to apply AI in a practical way at every stage of the sales process. This isn’t a technical AI training, but rather a look at practical applications that you can put to use straight away in your day-to-day commercial work.

You’ll also learn to take a critical approach to AI. After all, good output always starts with the right input.

Who is it for?

• Sales staff
• Account managers
• Business developers
• Sales managers
• Technical sales staff
• Commercial back office staff

Program

• Using AI effectively throughout the entire sales process
• Analysing prospects and companies more quickly
• Preparing for sales meetings in a targeted manner
• Developing a personalised approach to customers and call scripts 
• Refining commercial communications
• Analysing objections and generating alternative perspectives
• Targeted reporting following customer meetings
• Developing your own master prompts for recurring commercial assignments