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Social selling

Social selling: take your sales to the next level by networking digitally with impact

Social selling is not about likes or posting content. It is about connections, relationships, insights and trust. It is about knowing who you need to know, who knows whom, and how to remain proactively present and relevant to customers and prospects – without pushing or waiting.

In this training, you will learn how to use social media as a strategic sales tool to deepen relationships, spot new opportunities and prepare commercial discussions. No digital marketing, but targeted digital relationship management and Proactive Challenge.

What can you expect?

  • Prospect smarter through social media
    You will learn how to use LinkedIn and other channels to search for relevant contacts, decision-makers and influencers in your target group.
  • Maintain and deepen relationships
    We show you how to stay digitally top-of-mind with existing customers, so that your chances of repeated business, upselling and recommendations grow.
  • Proactive networking, not passive posting
    You will learn how to use social media to build bridges, leverage mutual connections, and generate warm introductions.
  • Turning social signals into commercial actions
    You discover what prospects are doing, which topics are relevant in their organisation, and how you can use that information to have the right conversation at the right time.
  • Prepare cold calls through digital affinity
    By gathering relevant digital information, you can have stronger conversations based on insight, enabling you to challenge proactively in a targeted manner.

Who is it for?

  • Sales professionals
  • Account managers
  • Customer-focused experts
  • Anyone who wants to strengthen existing customer relationships and create new opportunities by proactively challenging the target group.

Program

  • How to use social media as a commercial antenna
  • How to network effectively and establish connections with decision-makers
  • How to bring structure to your digital follow-up
  • How to gain insight into customer context before you even make the call
  • How to build a LinkedIn profile that exudes trust and credibility
  • How to develop commercial reflexes through your daily digital routines
  • What is the real power of a well-maintained digital network?

Would you like more information or a proposal tailored to your team?

Please call Liesbeth Huysmans
+32 (0)475 54 52 48 or
mail Liesbeth.Huysmans@liss.cc

Tip!

Do you prefer ‘face-to-face’ or online training courses? LISS also runs all its in-company training courses online.


SME? Get a grant up to
30%.

LISS is a recognised SME service provider. Daardoor kan jij 20 tot 30% van het opleidingsbedrag aan subsidies terugkrijgen. Naast die erkenning behaalde LISS ook het Qfor-kwaliteitslabel. 100% van de ondervraagde bedrijven was 'tevreden tot zeer tevreden' op de LISS trainingen.

More about your benefit as an SME

Liesbeth Huysmans is
co-author of the book ‘Operational Sales’

Over 11,000
copies sold!