Communications professional, copywriter and lecturer Soetkin Waeyaert proves to be an all-round personality with a passion for people, languages and communication.
Having left university Soetkin launched herself into the world of copy-writing by writing press texts for well-known brands such as Delhaize, Nivea and Samsonite.
Later on she started teaching but without losing touch with business as she kept on working as a freelance copywriter.
After a few years, however, she picked up the threads of professional communications again when she accepted the job of communications manager of an NGO and copywriter at ‘Yellow Pages’.
This dynamic, competitive company is where Soetkin got the taste of (tele)sales, (digital) marketing and in-and external communications. Her present job as a lecturer in copywriting and communication completes her professional path, which made her into an experienced, enthusiastic trainer and all-round communications expert.