Philip De Cleen (° ’68 – Master of Applied Economic Sciences ’90) boasts a 100% commercial profile which developed from his years of experience in what is to be regarded as the thriving heart of each company: the sales & marketing department.
So far he has dedicated himself to a wide variety of functions ranging from market researcher (Lay’s Crisps), over sales man (Rizla, Persil, Duval Guillaume) to marketer (Campina, Henkel, Thomas Cook) on all company levels and both for local and international markets.
He lent his marketing expertise to, amongst others, Henkel by coaching it on the highly competitive Benelux laundry detergent market and later on as an International Marketing Director based in Düsseldorf, int’l HQ. Furthermore he took up the challenge of adapting the brands Neckermann, Thomas Cook and Pegase to the standards of the radically changing leisure travel market as Marketing & Communication Director and member of the Board of Directors for Thomas Cook, Belgium.
Within the world of advertising he hunted down new contracts and served clients as Client Service Director for Creadvice/Duval Guillaume. Other than that he had the pleasure to work with respected clients such as Belgacom (Proximus), Miele, Reckitt Benckiser, Sara Lee, Philip Morris, Alken-Maes etc. On top of that he gained more sales experience when trying to expand the market share of Henkel at Delhaize as Group Accountmanager at Henkel.
In recent years Philip has also been dedicating his time and experience to the training of young talents (at Antwerp Management School and Karel de Grote University College), spreading knowledge on marketing together with Lannoo (Academic Publishing Company) and developing tailor made advice through his private company IceCool Communication.
His latest challenge is giving corporate trainings, which he takes up with passion.
Philip gets his drive and energy from meeting people and working on their talents and ambitions.