Liesbeth Huysmans has a university degree in Applied Economic Sciences and specialised in Marketing and Sales at UA-University in Antwerp, Belgium. Being a daughter of a self-employed she quickly obtained real-world experience in sales together with an entrepreneurial mindset and skills.
Liesbeth has 25 years of sales experience and training expertise in B2B. Moreover she obtained a university teaching degree and is guest lecturer at the Karel de Grote-University College in Antwerp and universities abroad. Her specialities include: Account Management, Sales Management, Value Chain Management and Operational Sales. In 2007 Liesbeth founded LISS and started organising Training Courses for Businesses. Meanwhile LISS counts more than 10 highly skilled and experienced trainers and consultants.
Liesbeth Huysmans is co-author of the book ‘Operational Sales’ listed in the Top-5 sales reference works by Vacature.